Sunday, January 1, 2017
The inhabitants of huge metropolises, with intense traffic and limited parking spaces, prefer not to buy their own car, but use a taxi service instead.
The time, when a mobile phone was just a mean of communication, has long passed. The introduction of various multi-functional applications becomes more active. It means more effective work for companies and agencies, and fast, round-the-clock access for customers. Thus it is not surprising that taxi services create and successfully use such technologies.
What is better: mobile applications or regular calls?
Let us consider a number of advantages of using a mobile application for the client:
• fast connection without the need to spend time waitinwg and re-calling;
• instantaneous response from drivers;
• no intermediator in the conversation, therefore, a more comfortable and operative ordering;
• automatic detection of the client's location;
• silent mode: ability to order in 2-3 touches, if there’s no possibility to call or speak loudly;
• full access to information about the route, order cost and car, that should arrive (excludes the necessity of asking the dispatcher);
• ability to choose a car and special features: economy, comfort, business, child car seat, increased number of seats etc.;
• ability to track the order status;
• convenient form of payment: in cash or by credit card;
• no language problems: foreigners can choose the necessary language in settings, and people with speech disorder can make orders seamlessly;
• ability to leave a comment about the order;
• user-friendly interface and ease of use.
Why mobile applications are convenient for taxi services?
• new source of orders;
• access to a wider customer base;
• automation and order processing speed increase: application allows to relieve phone lines and dispatchers can receive more orders by phones;
• cost optimization: number of received orders is growing and dispatcher salary costs are reduced;
• individuality: distinctive interface or color solution helps increasing the popularity of the application and the taxi service;
• company image growth.
What are the advantages for taxi drivers?
• constant access;
• the usage of additional means of communication - radio, phone and navigation - is excluded: all functions are gathered in one application;
• integrated taximeter;
• ability to search and receive orders fast.
Availability of the mobile application for the customer is an indicator of a successful and progressive company, and automation and profit for taxi service. Therefore, the development and implementation of mobile applications in this field is a correct and prudent course for each company.
30 November 2016
30 November 2016